GRIPS CUSTOMERS & RESEARCH PARTNERS
Onward's in-store performance during the first half of 2026 shows heavy concentration on Home Depot, which captured 98.1% of revenue across its online and physical channels tracked by Grips Intelligence. According to the data from January through June 2026, average product pricing increased 4.2% year-to-date while overall revenue declined 8.8%, signaling price growth amid softening demand. Top-performing items showed strong price points, with the 72-inch bi-fold closet door hardware kit averaging $59.70, reflecting a premium positioning within the category. The brand's near-total dependence on a single major retailer presents both concentration risk and an opportunity to diversify distribution beyond its current channel strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Onward on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Onward.
BY REVIEW COUNT
Across 78K ratings on 2 channels, Onward averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 78K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$58.97
Price
$48K
Revenue
$37.67
Price
$26K
Revenue
$53.15
Price
$25K
Revenue
$44.78
Price
$11K
Revenue
$43.18
Price
$8.6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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