GRIPS CUSTOMERS & RESEARCH PARTNERS
American Pacific, a division of NewMarket Corporation (NYSE: NEU), experienced declining performance across in-store channels during the first eight months of 2026, with overall revenue dropping 8.7% and average prices falling 10.7% over the period. The brand maintained a relatively balanced presence between its two major retail partners, with Menards capturing 52.4% of revenue share and The Home Depot accounting for 47.3%. Most notably, average product pricing decreased 15.5% in the most recent tracked month compared to the previous month, signaling increased competitive or promotional pressure. The brand's product lineup ranged from $25.79 to $44.49 in average price points across its top SKUs, according to data from Grips Intelligence. These trends suggest American Pacific faced headwinds in both volume and pricing power throughout the mid-year period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for American Pacific on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for American Pacific.
BY REVENUE
American Pacific sells 52% online and 48% offline. Online runs through 1 channel; offline through 1.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 4.48K ratings on 2 channels, American Pacific averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 4.48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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