GRIPS CUSTOMERS & RESEARCH PARTNERS
OLFA experienced notable online sales concentration with Amazon commanding 76.9% of revenue share across tracked in-store channels during the January-June 2026 period, according to Grips Intelligence data. The brand faced headwinds with revenue declining 9.8% overall and average pricing dropping 5.8% since the start of the tracking period. Amazon featured higher-priced specialty items like rotary cutters ($25-70 range), while Lowe's focused on more affordable utility knives and blade packs ($7-17 range). The pricing compression and revenue decline suggest competitive pressure in the cutting tools market despite maintaining significant retail distribution presence across both channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for OLFA on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for OLFA.
BY REVENUE
OLFA sells 78% online and 22% offline. Online runs through 1 channel; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 436K ratings on 2 channels, OLFA averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 436K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$69.68
Price
$164K
Revenue
$25.19
Price
$139K
Revenue
$59.01
Price
$112K
Revenue
$42.56
Price
$94K
Revenue
$22.67
Price
$89K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
