GRIPS CUSTOMERS & RESEARCH PARTNERS
OLFA, owned by private Japanese company OLFA Corporation, generated an average product price of $18.37 across in-store channels during the first eight months of 2026, according to data from Grips Intelligence. The brand's revenue grew 16.2% over the period, with Amazon commanding 75.7% of total revenue share and Lowe's accounting for the remaining 24.3%. Top-performing products on Amazon included higher-priced items like the 24" x 36" Self Healing Rotary Cutting Mat at $65.50 and the 60mm Ergonomic Rotary Cutter at $35.44, while Lowe's featured more affordable utility options ranging from $8.02 to $17.98. Average pricing remained relatively stable, declining just 0.2% overall throughout the tracked period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for OLFA on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for OLFA.
BY REVENUE
OLFA sells 75% online and 25% offline. Online runs through 1 channel; offline through 1.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 352K ratings on 2 channels, OLFA averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 352K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$64.08
Price
$129K
Revenue
$21.49
Price
$104K
Revenue
$58.18
Price
$97K
Revenue
$34.48
Price
$37K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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