GRIPS CUSTOMERS & RESEARCH PARTNERS
Pony, owned by Iconix Brand Group Inc. (NASDAQ: ICON), showed in-store market weakness in the first half of 2026, according to Grips Intelligence. Based on data from January to June 2026 across Amazon, Lowes.com, and Menards.com, the brand experienced a significant 7.9% overall revenue decline while average product prices dropped 12.1%, signaling pricing pressure. Amazon dominated Pony's offline retail channel with 52.1% revenue share, while Lowes.com captured 44.7%, with the remaining 3.2% from Menards.com. Recent momentum deteriorated further, with revenue declining 5.6% in the latest tracked month, as average prices compressed 8.6% period-over-period, suggesting heightened competitive or demand-related challenges in the retail hardware and tools category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Pony on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pony.
BY REVENUE
Pony sells 57% online and 43% offline. Online runs through 2 channels; offline through 2.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 381K ratings on 3 channels, Pony averages 4.4★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.4
/ 5
From 381K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.35
Price
$296K
Revenue
$109.31
Price
$292K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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