I need to verify whether Alpha Fry or its parent company is publicly traded before writing the overview.Alpha Fry is owned by Element Solutions Inc. Let me confirm its ticker.Alpha Fry is a brand under Alpha Assembly Solutions, owned by Element Solutions, which trades on the New York Stock Exchange under the ticker symbol "ESI." Now I'll write the market overview. According to Grips Intelligence in-store data, Alpha Fry — a brand of parent company Element Solutions (NYSE: ESI) — saw revenue grow 15.3% across its tracked channels from January 1 through June 30, 2026, with an additional 8.8% month-over-month lift in the most recent period, while its average product price of roughly $21.83 edged up 0.7% over the same span. Grips Intelligence data shows the brand's offline sales are highly concentrated, with acehardware.com accounting for 85.5% of revenue share year-to-date and lowes.com making up the remaining 14.5%. Among top products tracked by Grips Intelligence, higher-priced items anchored the Ace Hardware assortment, led by the 8 oz Lead-Free Solid Wire Solder at roughly $46.41 and the 6 oz Lead-Free Plumbers Kit near $38.24. Together, these figures point to a brand posting steady growth with pricing stability across a narrow, two-retailer distribution footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Alpha Fry on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alpha Fry.
BY REVENUE
Alpha Fry sells 15% online and 85% offline. Online runs through 1 channel; offline through 1. Online share has moved from 7% in Feb to 30% in Jun.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVENUE
$30.77
Price
$276K
Revenue
$46.47
Price
$72K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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