GRIPS CUSTOMERS & RESEARCH PARTNERS
Alpha Fry, owned by Element Solutions Inc (NYSE: ESI), experienced significant in-store revenue headwinds during the first eight months of 2026, with sales declining 26.6% overall according to data from Grips Intelligence. The brand's retail presence is heavily concentrated through Ace Hardware, which accounted for 80.7% of revenue share, with Lowe's representing the remaining 19.0% of sales tracked. Despite revenue pressure, average product pricing remained relatively stable, increasing 1.4% over the period to $22.16, suggesting the brand maintained pricing discipline amid softer demand. The most recent three-month trend showed accelerating challenges, with month-over-month revenue declining 17.8%, indicating deteriorating momentum heading into the latter part of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Alpha Fry on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alpha Fry.
BY REVENUE
Alpha Fry sells 20% online and 80% offline. Online runs through 2 channels; offline through 1. Online share has moved from 13% in Apr to 8% in Aug.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVENUE
$31.80
Price
$213K
Revenue
$49.39
Price
$57K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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