GRIPS CUSTOMERS & RESEARCH PARTNERS
Oatey, a privately held company based in Cleveland, Ohio, generated in-store and online sales across major hardware retailers during the first eight months of 2026, according to Grips Intelligence data. Lowe's dominates the brand's channel mix with a commanding 50.1% revenue share, followed by Ace Hardware (23.4%) and Menards (20.7%), while Amazon and Home Depot represent minimal portions of total revenue. Average product pricing increased 3.8% year-to-date, reaching $9.16, despite overall revenue declining 3.5% since the beginning of the tracked period. The brand's product portfolio spans a diverse range spanning from value-oriented items under $10 to premium offerings exceeding $300, indicating strong positioning across multiple customer segments and use cases.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Oatey on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Oatey.
BY REVENUE
Oatey sells 10% online and 90% offline. Online runs through 3 channels; offline through 3.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 1.11M ratings on 5 channels, Oatey averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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