GRIPS CUSTOMERS & RESEARCH PARTNERS
BrassCraft, a subsidiary of Masco Corporation (NYSE: MAS), demonstrates strong in-store performance across major home improvement retailers during the first eight months of 2026, according to data from Grips Intelligence. Menards dominates the brand's channel mix with nearly 60% of revenue share, while Lowe's and Home Depot each account for approximately 17.5%, with Amazon representing just 1% of sales. The brand maintains a competitive average product price of $13.41, though overall revenue experienced a modest 1.4% decline over the period. Despite slight month-over-month fluctuations, BrassCraft's pricing strategy has shown resilience with a 2.5% increase in average prices since the beginning of the data period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Brasscraft on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brasscraft.
BY REVENUE
Brasscraft sells 27% online and 73% offline. Online runs through 3 channels; offline through 3.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 1.32M ratings on 4 channels, Brasscraft averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.32M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$111.25
Price
$25K
Revenue
$132.44
Price
$21K
Revenue
$52.09
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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