Home/Insights/Brands/BrasscraftProduct Intelligence - 2026 YTD USA

Brasscraft

400K+

Products Sold, Jan to Jun 2026

750+

# Offline Stores

$13.15

Avg. Price

4.7

Avg. Rating

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Brasscraft Market Overview

I'll verify the parent company and ticker for Brasscraft before writing.I need to confirm Masco's ticker.According to Grips Intelligence, Brasscraft — a subsidiary of parent company Masco Corporation (NYSE: MAS) — saw its in-store revenue decline 10.6% across the January 1 to June 30, 2026 period spanning tracked channels including Menards, Home Depot, Lowe's, Ace Hardware, and Amazon. Menards dominated brick-and-mortar sales, capturing a commanding 63.7% revenue share, well ahead of Home Depot at 16.7% and Lowe's at 14.2%. The average product price rose 3.0% over the period to settle around $13.14, even as revenue momentum softened with a 2.1% month-over-month dip. Ace Hardware (4.3%) and Amazon (1.1%) rounded out the channel mix with only marginal contributions. Together, these figures point to heavy channel concentration at Menards alongside modest pricing gains against a backdrop of declining overall sales.

Revenue Share by Channel
Data covers Menards, Home Depot, Lowe's, Ace Hardware, Amazon

Brasscraft's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Brasscraft's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.

Average price

Absolute values in $

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Brasscraft's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Brasscraft on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Brasscraft's channels

REVENUE SHARE

Revenue distribution across tracked channels for Brasscraft.

Channels by revenue share

Distribution in %

Brasscraft's online vs offline revenue split

BY REVENUE

Brasscraft sells 23% online and 77% offline. Online runs through 3 channels; offline through 3. Online share has moved from 19% in Feb to 30% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

23%

77%

Offline

Online share trend

Feb – Jun

Online channels

23%

HomeDepot.com
Lowes.com
Amazon.com

Offline channels

77%

Menards stores
Lowe's stores
Ace Hardware stores

Brasscraft's customer ratings

BY REVIEW COUNT

Across 1.51M ratings on 5 channels, Brasscraft averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 1.51M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Brasscraft

BY REVENUE

Home Depot
Home Depot
#11/2 in. Comp Inlet x 3/8 in. Comp Outlet 1/4-Turn Angle Valve (5-pack)

$34.67

Price

$35K

Revenue

#23/4 in. Sweat x 3/4 in. IPS Tankless Water Heater Service Valves with 200,000 BTU Pressure Relief Valve

$111.31

Price

$20K

Revenue

#3Tankless Water Heater Kit with 3/4 in. IPS Service Valves, 24 in. Gas Connector (290,900 BTU) and PR Valve

$132.49

Price

$14K

Revenue

#41/2 in. Compression Inlet x 3/8 in. Compression Outlet 1/4-Turn Angle Valve

$9.73

Price

$12K

Revenue

#5ProCoat 1/2 in. MIP x 1/2 in. MIP x 1/2 in. O.D. Stainless Steel Gas Connector

$34.41

Price

$10K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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