I'll verify the parent company and ticker for Brasscraft before writing.I need to confirm Masco's ticker.According to Grips Intelligence, Brasscraft — a subsidiary of parent company Masco Corporation (NYSE: MAS) — saw its in-store revenue decline 10.6% across the January 1 to June 30, 2026 period spanning tracked channels including Menards, Home Depot, Lowe's, Ace Hardware, and Amazon. Menards dominated brick-and-mortar sales, capturing a commanding 63.7% revenue share, well ahead of Home Depot at 16.7% and Lowe's at 14.2%. The average product price rose 3.0% over the period to settle around $13.14, even as revenue momentum softened with a 2.1% month-over-month dip. Ace Hardware (4.3%) and Amazon (1.1%) rounded out the channel mix with only marginal contributions. Together, these figures point to heavy channel concentration at Menards alongside modest pricing gains against a backdrop of declining overall sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Brasscraft on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brasscraft.
BY REVENUE
Brasscraft sells 23% online and 77% offline. Online runs through 3 channels; offline through 3. Online share has moved from 19% in Feb to 30% in Jun.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 1.51M ratings on 5 channels, Brasscraft averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.51M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$111.31
Price
$20K
Revenue
$132.49
Price
$14K
Revenue
$34.41
Price
$10K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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