GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence covering January through June 2026, Nelson demonstrated strong in-store performance with overall revenue growth of 26.5% since the beginning of the period. The brand's ACE Hardware dominance is striking, commanding 70.0% of revenue share year-to-date, significantly outpacing Amazon's 14.2% share and other online retailers. Average pricing increased 24.6% over the tracked timeframe, reaching $4.99 per unit, signaling strong consumer demand despite premium positioning. The 2.1% month-over-month revenue growth in the most recent period indicates sustained momentum across offline channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Nelson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Nelson.
BY REVENUE
Nelson sells 25% online and 75% offline. Online runs through 2 channels; offline through 2.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 27K ratings on 4 channels, Nelson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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