GRIPS CUSTOMERS & RESEARCH PARTNERS
Dimex, owned by Westlake Chemical Corporation (NYSE: WLK), demonstrates a heavily concentrated online distribution strategy with menards.com commanding 66.1% of revenue share, followed distantly by Amazon at 24.6%, according to data from Grips Intelligence covering January through August 2026. The brand maintains an average product price of $25.70 across tracked channels. Recent performance shows significant headwinds, with revenue declining 22.3% in the most recent month and dropping 50.7% overall during the measured period. Despite price compression efforts, average pricing decreased 2.0% month-over-month while showing a modest 1.5% increase year-to-date. This in-store and online data reveals a brand facing considerable sales pressure amid heavy reliance on a single retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dimex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dimex.
BY REVENUE
Dimex sells 24% online and 76% offline. Online runs through 3 channels; offline through 2.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 183K ratings on 4 channels, Dimex averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 183K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
