GRIPS CUSTOMERS & RESEARCH PARTNERS
Deck Flash, a brand of privately-held Cofair Products Inc., generated an average product price of $18.56 across in-store channels tracked by Grips Intelligence from January through August 2026. The brand's revenue declined 18.6% over the overall period, with menards.com dominating channel performance at 97% of revenue share. Average pricing increased 2.3% since the start of the tracked period, suggesting a modest strategy shift toward premium positioning despite the broader revenue contraction. The concentration of sales through a single major retailer presents both a distribution strength and potential vulnerability for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Deck Flash on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Deck Flash.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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