GRIPS CUSTOMERS & RESEARCH PARTNERS
Hammermill's in-store revenue performance in the first half of 2026 shows significant headwinds, with sales declining 20.5% since the beginning of the year according to data from Grips Intelligence across Amazon, Newegg, and Office Depot for January-June 2026. Amazon dominates the brand's channel mix at 92.8% of revenue, reflecting the shift toward e-commerce for office supplies, though the parent company Sylvamo (NYSE: SLVM) faces broader industry challenges. The brand's average product price remains stable at $41.81, with bulk offerings like the 1-pallet cases commanding significantly higher price points at $2,314.13. Premium products such as Hammermill Printer Paper's 10-ream packs average $70.98, indicating consumers continue to purchase in larger quantities despite overall volume declines.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Hammermill on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Hammermill.
BY REVIEW COUNT
Across 5.4M ratings on 3 channels, Hammermill averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 5.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$165.99
Price
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Revenue
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Price
$46K
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$149.99
Price
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$329.99
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Revenue
$89.99
Price
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