GRIPS CUSTOMERS & RESEARCH PARTNERS
Astrobrights, a brand of Neenah Paper Inc. owned by Mativ Holdings (NYSE: MATV), generated in-store and online revenue growth of 42.5% since the beginning of 2026 according to data from Grips Intelligence covering January through August 2026. Amazon dominates the channel mix with 66.6% of revenue share, while Office Depot accounts for the remaining 33.4%, with average product pricing at $15.34 across both retail locations. Despite strong overall growth momentum, average prices declined 8.8% year-to-date, reflecting increased competitive pressure and promotional activity in the market. The brand's product portfolio spans multiple price tiers, from economy options under $10 to premium bundles exceeding $22, positioning it across diverse consumer segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Astrobrights on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Astrobrights.
BY REVENUE
Astrobrights sells 65% online and 35% offline. Online runs through 1 channel; offline through 1.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 252K ratings on 2 channels, Astrobrights averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 252K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$5.95
Price
$675K
Revenue
$20.85
Price
$420K
Revenue
$22.39
Price
$299K
Revenue
$21.50
Price
$224K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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