GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify whether Napoleon is publicly traded before writing the overview.Napoleon (Wolf Steel Ltd.) is privately held, so I'll omit any ticker. According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Home Depot, Lowe's, and Amazon, Napoleon commanded an average product price of $547.56, reflecting its position in the premium tier of its category. Home Depot dominated the brand's sales mix at a 58.3% revenue share, followed closely by Lowe's at 40.2%, while Amazon contributed just 1.5%. Over the tracked period, revenue declined 22.0% overall, with the most recent month falling 17.7% versus the prior month. Average selling price also softened, dropping to $486.42 in the latest month—a 13.1% month-over-month decline and a 15.4% decrease across the full period. Napoleon's parent company, Wolf Steel Ltd., is privately owned, so no public stock ticker applies.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Napoleon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Napoleon.
BY REVIEW COUNT
Across 169K ratings on 3 channels, Napoleon averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 169K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,112.55
Price
$1.34M
Revenue
$1,606.31
Price
$932K
Revenue
$1,103.58
Price
$817K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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