GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on according to Grips Intelligence, Menards.com dominates Mud's in-store channel distribution with 73.9% revenue share for the first half of 2026, while average prices increased 12.7% overall, reaching $4.53 across the period. The most significant recent trend shows a notable 17.3% month-over-month revenue decline in the final month tracked, despite longer-term growth of 3.9% since the beginning of the year. Product pricing variance is substantial, with Lowe's offerings ranging from $4.93 to $27.36, while Menards positions lower-cost items between $3.11 and $3.82.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Mud on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mud.
BY REVENUE
Mud sells 20% online and 80% offline. Online runs through 2 channels; offline through 2. Online share has moved from 61% in Feb to 30% in Jun.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 2.56K ratings on 3 channels, Mud averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 2.56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.60
Price
$1.67K
Revenue
$14.75
Price
$1.62K
Revenue
$27.36
Price
$1.31K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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