RANGER

RANGER Market Overview

RANGER, owned by Bass Pro Group, demonstrates strong in-store performance across major retail channels from January through August 2026, with Amazon leading at 37.2% revenue share, followed closely by Home Depot at 36.6% and Lowe's at 26.2%, according to Grips Intelligence. The brand's overall average product price stands at $50.84, with pricing growing 51.9% since the beginning of the tracking period, reflecting a shift toward higher-value offerings. Recent momentum shows average prices at $65.94 in the latest measured period, though the brand experienced an 18.6% revenue dip in the most recent month compared to the prior period. Despite the monthly fluctuation, year-to-date data reveals substantial 42.5% revenue growth, indicating resilience in the broader retail landscape. The portfolio spans both high-ticket industrial equipment and consumer-focused products, with significant price variance across channels reflecting distinct market positioning strategies.