GRIPS CUSTOMERS & RESEARCH PARTNERS
FIRM GRIP is experiencing significant volatility in the H1 2026 period (January–June 2026) according to Grips Intelligence data, with in-store sales concentrated almost entirely on Home Depot's platform, which accounts for 99.3% of revenue share. The brand's average product price of $13.24 reflects a mixed pricing strategy, with the most premium offering—the Large Utility Outdoor and Work Gloves (3-Pack)—priced at $16.45. Despite a modest 7.6% month-over-month revenue growth in the latest tracked period (April–June 2026), the brand faces a severe overall headwind with revenue declining 71.5% since the start of the year, though average pricing has increased 17.0% over the same timeframe, suggesting a shift toward higher-value SKUs.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 71% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for FIRM GRIP on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for FIRM GRIP.
BY REVIEW COUNT
Across 1.59M ratings on 1 channel, FIRM GRIP averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.59M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis