GRIPS CUSTOMERS & RESEARCH PARTNERS
MRCOOL generated an average product price of $951.98 across in-store channels during the first eight months of 2026, according to data from Grips Intelligence. The brand's revenue is heavily concentrated on Amazon, which accounts for 66.3% of total sales, followed by Lowe's at 29.8% and Home Depot at 3.0%. Overall revenue declined 3.8% since the beginning of the tracked period, though average prices showed modest growth of 1.3% year-to-date. The privately owned company faces a significant channel dependency, with Amazon representing nearly two-thirds of tracked revenue share. Recent momentum has softened, with a 20.6% monthly revenue decline in the most recent period measured.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for MRCOOL on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MRCOOL.
BY REVENUE
MRCOOL sells 66% online and 34% offline. Online runs through 1 channel; offline through 2.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 11K ratings on 3 channels, MRCOOL averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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