GRIPS CUSTOMERS & RESEARCH PARTNERS
Miele's in-store presence shows promising momentum according to Grips Intelligence data from January to June 2026, with revenue growing 4.8% over the tracked period across Amazon and Best Buy channels. Amazon dominated the channel revenue mix with 89.5% share, while Miele's premium product positioning is evident with an average price point of $100.38, highlighted by high-value items like the Guard M1 Parquet XL vacuum at $599. The brand demonstrated pricing stability with average prices increasing just 0.5% year-to-date, suggesting consistent market positioning in the competitive appliance segment. Monthly revenue growth accelerated to 3.2% in the most recent reporting period, indicating strengthening retail momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Miele on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Miele.
BY REVENUE
Miele sells 90% online and 10% offline. Online runs through 1 channel; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.05M ratings on 2 channels, Miele averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.05M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$380.87
Price
$3.55M
Revenue
$599.00
Price
$2.49M
Revenue
$25.21
Price
$1.7M
Revenue
$113.99
Price
$499K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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