GRIPS CUSTOMERS & RESEARCH PARTNERS
Midwest Products, operated by private company Saunders Midwest LLC, generated in-store revenue primarily through Amazon (73.6% share), with Lowe's and Ace Hardware accounting for 18.3% and 7.9% respectively, according to Grips Intelligence data from January through August 2026. Average product pricing increased 56.8% over the tracked period, reaching $14.06 by the final month, though overall revenue declined 18.8% since the beginning of the year. The most recent month showed a sharper 22.1% revenue drop compared to the prior period, suggesting potential seasonal headwinds or market softness. These metrics reflect performance across the three tracked channels during the analysis window of June through August 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 57% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Midwest Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Midwest Products.
BY REVENUE
Midwest Products sells 76% online and 24% offline. Online runs through 2 channels; offline through 2.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 28K ratings on 3 channels, Midwest Products averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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