GRIPS CUSTOMERS & RESEARCH PARTNERS
Midwest Products demonstrated strong retail performance across the first half of 2026, with Amazon commanding 70.8% of revenue share across online channels tracked by Grips Intelligence, alongside acehardware.com (15.8%) and lowes.com (13.3%). According to Grips Intelligence in-store data from January through June 2026, the brand achieved remarkable growth momentum with overall revenue increasing 93.0% year-to-date, though monthly growth moderated to 2.6% in the most recent tracking period. Price positioning evolved significantly, with average pricing jumping 36.7% over the period, though recent months saw a 16.0% monthly decline to $8.97 as inventory adjusted. The brand's dominant Amazon position underscores the critical importance of marketplace optimization for maximizing reach and revenue capture in this product category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 93% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 37% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Midwest Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Midwest Products.
BY REVENUE
Midwest Products sells 72% online and 28% offline. Online runs through 2 channels; offline through 2. Online share has moved from 65% in Feb to 73% in Jun.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 34K ratings on 3 channels, Midwest Products averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3.99
Price
$9.3K
Revenue
$3.99
Price
$8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
