GRIPS CUSTOMERS & RESEARCH PARTNERS
MATADOR demonstrated strong in-store momentum during the first half of 2026, with revenue surging 54.1% year-to-date and average pricing jumping 74.3% during the same period, according to Grips Intelligence data across Amazon, Home Depot, Ace Hardware, and Lowe's from January through June. Amazon dominates MATADOR's offline retail channel distribution with 55.7% of revenue share, while Home Depot contributes a substantial 35.4%, indicating significant brick-and-mortar retail penetration. The most recent quarterly period through June 2026 shows continued acceleration, with month-over-month revenue growth of 43.0% and pricing increases of 38.8%, signaling strong consumer demand and pricing power in the category. MATADOR's concentrated distribution strategy, with over 95% of sales flowing through just two primary channels, positions the brand to capitalize on continued growth in the retail segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 54% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 74% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for MATADOR on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MATADOR.
BY REVIEW COUNT
Across 19K ratings on 4 channels, MATADOR averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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