GRIPS CUSTOMERS & RESEARCH PARTNERS
MATADOR, owned by private company Link Snacks, Inc., generated nearly half its year-to-date revenue through Amazon (47.9%), followed closely by Home Depot (41.7%), according to in-store data from Grips Intelligence covering January through August 2026. The brand's average product price surged 109% over the tracked period, reaching $82.53 in the most recent month—a 191.5% month-over-month increase that signals significant pricing strategy shifts. Despite strong recent momentum with a 7.6% monthly revenue gain, overall performance declined 45.2% since the start of the tracking window, indicating volatile sales trends across the eight-month period. Secondary channels including Ace Hardware and Lowe's account for just 10.5% of combined revenue share, leaving MATADOR heavily concentrated on its top two retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 68% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for MATADOR on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MATADOR.
BY REVENUE
MATADOR sells 95% online and 5% offline. Online runs through 3 channels; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 25K ratings on 4 channels, MATADOR averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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