GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January 1 to June 30, 2026 tracking in-store channels, FARMGARD experienced significant revenue contraction across its primary retail partners. Home Depot dominated the brand's revenue mix with 70.2% share, while Ace Hardware accounted for 29.8%. The data reveals a concerning 30% year-to-date revenue decline paired with a 29.4% decrease in average product pricing, suggesting intense competitive pressure in the fencing category. June 2026 saw a particularly sharp 18.1% month-over-month revenue drop accompanied by a 10.1% price decline, indicating accelerating market challenges during the seasonally strong summer quarter. Average product pricing fell to $52.14 from higher levels earlier in the period, reflecting either promotional activity or a shift toward lower-cost product offerings as the brand fights to maintain market share.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for FARMGARD on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for FARMGARD.
BY REVENUE
FARMGARD sells 70% online and 30% offline. Online runs through 1 channel; offline through 1.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 7.9K ratings on 2 channels, FARMGARD averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 7.9K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$95.81
Price
$95K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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