GRIPS CUSTOMERS & RESEARCH PARTNERS
Markal's online retail presence is split almost evenly between Amazon and Menards, with Amazon capturing 50.2% revenue share and Menards holding 48.8% during the first half of 2026 across tracked channels. The brand's average product price stands at $8.66, with significant price disparity between channels—Menards products averaging $3-$6 while Amazon listings reach $19-$73, reflecting different product assortments and bulk package structures. Recent performance data reveals concerning momentum, with revenue declining 14.3% in the most recent month tracked and 13.5% overall since the start of the period, despite average prices increasing 15.3% over the same timeframe. This price-growth-paired-with-declining-revenue pattern suggests potential demand headwinds offsetting premium positioning efforts across Markal's in-store distribution channels, according to Grips Intelligence data.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Markal on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Markal.
BY REVENUE
Markal sells 52% online and 48% offline. Online runs through 2 channels; offline through 1. Online share has moved from 43% in Feb to 62% in Jun.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 53K ratings on 2 channels, Markal averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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