GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on data from January to June 2026 across Amazon and acehardware.com, Mallory experienced a dramatic 96.9% revenue decline over the tracking period, with average product pricing dropping 6.0% to $14.64 according to Grips Intelligence in-store data. The brand's dependency on Amazon is striking at 95.0% of revenue share, leaving Mallory vulnerable to concentration risk in a single channel. Most concerningly, average prices fell 10.5% month-over-month in the most recent reporting period (April-June 2026), signaling intense competitive pressure in the category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 97% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Mallory on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mallory.
BY REVIEW COUNT
Across 249K ratings on 2 channels, Mallory averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 249K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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