GRIPS CUSTOMERS & RESEARCH PARTNERS
Magic Bullet, owned by De'Longhi (BIT: DLG), demonstrates heavy reliance on Amazon for in-store revenue generation, which accounts for 98.3% of sales during the January-August 2026 period according to Grips Intelligence data. The brand faced significant headwinds during this timeframe, with overall revenue declining 34.8% and average product prices dropping 1.5% since the start of the tracking period. Amazon's dominance as the primary channel is striking, leaving minimal diversification with Home Depot.com capturing just 1.7% of revenue share. At an average price point of $42.00, Magic Bullet's market position reflects a value-oriented strategy within its category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Magic Bullet on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Magic Bullet.
BY REVIEW COUNT
Across 1.08M ratings on 2 channels, Magic Bullet averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.08M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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