GRIPS CUSTOMERS & RESEARCH PARTNERS
Larson demonstrated balanced retail distribution across in-store channels during the first half of 2026, with Menards capturing 52.1% of revenue share and Lowe's claiming 47.1%, according to Grips Intelligence data tracking January through June. The brand experienced moderate revenue headwinds, declining 5.7% over the six-month period, though average product pricing remained stable, increasing just 2.6% year-to-date to $170.43. Parent company Fortune Brands Innovations (NYSE: FBHS) continues to position Larson competitively with higher-priced offerings on Lowe's averaging $300+, while budget-conscious segments like the Lincoln series at Menards retail closer to $135. This pricing segmentation strategy across retail partners suggests deliberate market positioning to capture both premium and value-conscious consumer segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Larson on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Larson.
BY REVIEW COUNT
Across 1.22M ratings on 2 channels, Larson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.22M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$376.74
Price
$3.12M
Revenue
$172.48
Price
$2.13M
Revenue
$380.05
Price
$1.9M
Revenue
$174.22
Price
$1.52M
Revenue
$381.64
Price
$613K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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