La Crosse Technology

La Crosse Technology Market Overview

Based on in-store and online data from January to August 2026 tracked by Grips Intelligence, La Crosse Technology, a privately held company owned by Allan McCormick and his sons, generated an average product price of $29.42 with Amazon dominating revenue share at 58.9% followed by Menards at 35.0%. The brand experienced modest headwinds with overall revenue declining 1.7% during the period while average prices increased 4.7% year-to-date, suggesting a strategic shift toward higher-value products. Notably, product pricing varies significantly by channel, with Amazon-featured items commanding premium prices up to $192.12, while Menards offerings include budget-friendly options starting at $8.59. The concentration of sales across just two primary channels—Amazon and Menards—indicates a focused distribution strategy with Home Depot and Lowe's representing minimal revenue contributors at 2.5% and 3.3% respectively.