GRIPS CUSTOMERS & RESEARCH PARTNERS
Gilmour, owned by Fiskars Oyj Abp (Nasdaq Helsinki: FSKRS), generated in-store and online revenue across five major retail channels from January through August 2026, with Lowe's commanding the largest share at 38.6% followed by Ace Hardware at 25.4%. According to Grips Intelligence data, the brand's average product price stood at $18.01 across the analysis period, though prices increased 21.0% overall since the beginning of the year. The brand experienced significant headwinds during the final months tracked, with overall revenue declining 41.4% from its peak and recent monthly revenue dropping 37.6% compared to the previous month. Amazon represented the third-largest channel at 17.7% revenue share, while Home Depot and Menards contributed 11.2% and 7.1% respectively to the brand's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Gilmour on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gilmour.
BY REVENUE
Gilmour sells 68% online and 32% offline. Online runs through 3 channels; offline through 2. Online share has moved from 51% in Apr to 68% in Aug.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 165K ratings on 5 channels, Gilmour averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 165K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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