GRIPS CUSTOMERS & RESEARCH PARTNERS
DeWitt, the privately owned family business founded by Larry DeWitt, demonstrates strong in-store retail presence with Lowe's commanding 56.1% of year-to-date revenue share, according to data from Grips Intelligence covering January through August 2026. The brand's average product price of $135.72 reflects positioning across multiple retail channels, with Home Depot and Amazon capturing 23.0% and 20.9% revenue shares respectively. Despite a modest 1.3% month-over-month revenue increase in the final tracked period, the brand faced an overall 18.9% revenue decline across the measurement window. Average pricing showed resilience with a 6.1% increase in the most recent month, though overall pricing declined slightly by 0.8% since the beginning of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DeWitt on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for DeWitt.
BY REVIEW COUNT
Across 47K ratings on 3 channels, DeWitt averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$272.02
Price
$200K
Revenue
$277.05
Price
$160K
Revenue
$339.54
Price
$154K
Revenue
$972.82
Price
$120K
Revenue
$1,589.18
Price
$100K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
