GRIPS CUSTOMERS & RESEARCH PARTNERS
Krazy Glue demonstrated strong in-store momentum across its retail channel mix from January to June 2026, according to data from Grips Intelligence, with revenue surging 35.6% overall and average prices rising 17.3% since the start of the period. The brand, owned by Newell Brands (NASDAQ: NWL), achieved dominant market positioning with Amazon commanding 63.1% of revenue share, followed by Ace Hardware at 27.5%. Recent quarterly performance accelerated with 16.1% month-over-month revenue growth and a 12% price increase in the most recent measured period, signaling robust consumer demand and pricing power. The brand's strong price elasticity, evidenced by an average retail price of $4.79 and premium variants reaching $22.69, reflects successful premium product positioning across major offline retail channels including Lowe's and Office Depot.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 36% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Krazy Glue on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Krazy Glue.
BY REVENUE
Krazy Glue sells 69% online and 31% offline. Online runs through 2 channels; offline through 2. Online share has moved from 67% in Feb to 78% in Jun.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 234K ratings on 4 channels, Krazy Glue averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 234K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2.83
Price
$72K
Revenue
$6.28
Price
$60K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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