GRIPS CUSTOMERS & RESEARCH PARTNERS
JW demonstrates strong online retail concentration with Amazon commanding 74.9% of revenue share as of H1 2026, according to Grips Intelligence data tracking online channels from January to June 2026. The brand experienced a notable 13.9% revenue decline over the period, with in-store sales representing the majority of business activity beyond tracked e-commerce channels. Average product pricing held relatively stable at $10.19, with top-performing SKUs like the HOL-ee Roller dog toy variants achieving price points ranging from $9.82 to $18.95 across major retailers. Menards.com and Lowes.com captured secondary distribution at 18.5% and 6.6% revenue share respectively, indicating concentrated online penetration among select major retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for JW on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for JW.
BY REVENUE
JW sells 76% online and 24% offline. Online runs through 1 channel; offline through 2. Online share has moved from 70% in Feb to 79% in Jun.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 805K ratings on 3 channels, JW averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 805K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.95
Price
$74K
Revenue
$18.95
Price
$64K
Revenue
$9.82
Price
$50K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
