GRIPS CUSTOMERS & RESEARCH PARTNERS
Squirrel X, owned by John B. Sanfilippo & Son, Inc. (NASDAQ: JBSS), shows declining in-store performance during the first half of 2026 according to Grips Intelligence data covering the period from January through June 2026 across online retail channels. The brand maintains a significant presence through major retailers, with Menards.com commanding 74.5% of revenue share while Lowe's.com accounts for 25.5%. Most notably, recent period data reveals a concerning 23.5% month-over-month revenue decline, despite a modest average product price of $31.50. Overall year-to-date revenue has contracted 3.6%, signaling marketplace headwinds that warrant strategic attention to distribution and promotional positioning in the competitive retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Squirrel X on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Squirrel X.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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