GRIPS CUSTOMERS & RESEARCH PARTNERS
North States is an employee-owned company showing significant in-store channel concentration, with bird products sold under the North States Village Collection and Nature's Yard brands. Amazon dominates offline revenue share at 49.0%, followed by Menards.com at 35.4%, demonstrating strong retail partner dependency across the first half of 2026 (January-June). Average product pricing remained stable at $17.61, with top-performing items including the Two-Way Squirrel Baffle at $8.97 and the Stargazer Glass Hummingbird Feeder at $12.83. However, recent performance shows headwinds, with data tracked across Amazon, Menards.com, Ace Hardware, Home Depot, and Lowe's revealing market pressures that warrant monitoring. According to Grips Intelligence, this analysis reflects offline performance data from January 1 to June 30, 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for North States on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for North States.
BY REVENUE
North States sells 52% online and 48% offline. Online runs through 3 channels; offline through 2. Online share has moved from 73% in Feb to 42% in Jun.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 87K ratings on 5 channels, North States averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 87K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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