GRIPS CUSTOMERS & RESEARCH PARTNERS
North States, an employee-owned company, generated significant in-store and online revenue during the first eight months of 2026, with Amazon commanding 46.2% of the revenue share followed by Menards at 37.8%, according to Grips Intelligence. The brand's average product price stood at $16.96, with pricing increasing 22% overall during the tracked period as the company shifted its product mix toward higher-value offerings. Revenue declined 9.4% since the beginning of the year, though average prices grew 5.6% in the most recent measured month, suggesting a strategic focus on margin improvement over volume. The company maintained meaningful distribution across five major online retailers, with Ace Hardware, Home Depot, and Lowe's collectively representing less than 5% of total revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for North States on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for North States.
BY REVENUE
North States sells 44% online and 56% offline. Online runs through 3 channels; offline through 3. Online share has moved from 5% in Apr to 67% in Aug.
Online
44%
56%
Offline
Online channels
44%
Offline channels
56%
BY REVIEW COUNT
Across 36K ratings on 5 channels, North States averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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