GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January through June 2026 across in-store retailers, IRWIN (owned by Stanley Black & Decker, NYSE: SWK) saw revenue decline 4.7% during the period while maintaining average product pricing at $15.15. Ace Hardware dominated IRWIN's retail presence with 34.5% of revenue share, followed by Amazon at 26.9%, Lowe's at 24.4%, and Menards at 14.1%. Despite the overall revenue headwinds, average pricing showed resilience with a modest 0.4% increase across the six-month timeframe. The brand's performance reflects competitive pressure in the tools category across major home improvement and e-commerce channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for IRWIN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IRWIN.
BY REVENUE
IRWIN sells 28% online and 72% offline. Online runs through 2 channels; offline through 3.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 2.53M ratings on 4 channels, IRWIN averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.53M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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