GRIPS CUSTOMERS & RESEARCH PARTNERS
IPG demonstrated resilience in in-store channel performance, with Home Depot commanding 47.2% of revenue share as the dominant retailer (January-June 2026 across online home improvement channels tracked by Grips Intelligence), followed by Menards at 25.4% and Lowe's at 22.2%. Average product pricing declined 15.1% over the data period, while recent monthly performance showed a contrasting 11.5% revenue surge reflecting potential promotional activity or seasonal demand shifts. The concentration of sales through top three retailers represents 94.8% of total revenue, indicating significant distribution dependency that warrants strategic diversification efforts.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for IPG on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IPG.
BY REVENUE
IPG sells 70% online and 30% offline. Online runs through 2 channels; offline through 2.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVENUE
$22.40
Price
$65K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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