According to data from Grips Intelligence, Hyde experienced significant in-store performance challenges during the first half of 2026, with revenue declining 11.4% overall across the tracked period from January through June 2026. Amazon dominated the sales channels with 42.2% of revenue share, followed closely by acehardware.com at 35.8%, while Home Depot and Lowe's represented smaller portions at 9.5% and 12.5% respectively. The brand's average product price of $18.08 faced downward pressure, declining 11.5% since the beginning of the year, signaling potential pricing challenges in a competitive retail environment. The most recent monthly data showed an accelerated downturn, with revenue dropping 14.5% month-over-month and prices falling 6.4%, suggesting intensifying market headwinds for the tool brand during the second quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Hyde on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Hyde.
BY REVENUE
Hyde sells 65% online and 35% offline. Online runs through 3 channels; offline through 1. Online share has moved from 48% in Feb to 76% in Jun.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 152K ratings on 4 channels, Hyde averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 152K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$45.01
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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