GRIPS CUSTOMERS & RESEARCH PARTNERS
Diablo dominates in-store channel distribution with Ace Hardware claiming 63.6% of revenue share during the January-June 2026 period, according to Grips Intelligence, while average product pricing increased 3.4% across all channels tracked. The brand's overall revenue declined 3.1% year-to-date, signaling market headwinds despite higher per-unit prices that averaged $19.69 across the portfolio. Home Depot and Amazon represent secondary retail channels at 27.4% and 6.7% share respectively, reflecting Diablo's strategic concentration in traditional hardware retail. Pricing momentum in the premium cutting tools category suggests the brand maintains strong positioning with professional contractors despite near-term volume pressures.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Diablo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Diablo.
BY REVENUE
Diablo sells 37% online and 63% offline. Online runs through 3 channels; offline through 1.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 4.6M ratings on 4 channels, Diablo averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 4.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.99
Price
$570K
Revenue
$16.99
Price
$381K
Revenue
$22.99
Price
$364K
Revenue
$7.59
Price
$239K
Revenue
$18.99
Price
$170K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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