GRIPS CUSTOMERS & RESEARCH PARTNERS
Greenlite's in-store performance through the first half of 2026 reveals significant market concentration and revenue volatility, according to Grips Intelligence data tracked from January through June 2026. Amazon dominates the channel mix with 81.5% revenue share, while menards.com accounts for 14.1%, indicating heavy reliance on a single platform for sales momentum. The average product price of $9.85 reflects the brand's value positioning, though pricing declined 36.0% month-over-month during the Q2 period, with overall average prices down 54.8% since the beginning of the year. Most critically, Greenlite experienced a devastating 70.9% overall revenue decline from the start of 2026, signaling significant headwinds in market demand and competitive positioning during this period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 71% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 55% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Greenlite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Greenlite.
BY REVENUE
Greenlite sells 83% online and 17% offline. Online runs through 2 channels; offline through 3. Online share has moved from 66% in Feb to 91% in Jun.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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