GRIPS CUSTOMERS & RESEARCH PARTNERS
GoPro (NASDAQ: GPRO) demonstrates heavily concentrated in-store retail distribution, with Amazon commanding 89.9% of revenue share across the 2026 year-to-date period tracked by Grips Intelligence. The brand's average product price of $226.79 has declined 4.8% since the beginning of the year, reflecting pricing pressure despite overall revenue growth of 8.9% during the same timeframe. Bundle offerings dominate the product mix across channels, with extended power and accessory bundles on Amazon commanding premium price points exceeding $500, while the newer GoPro LITE entry-level model suggests market expansion toward value-conscious consumers at under $250. Best Buy, Home Depot, Newegg, and Lowe's collectively represent less than 11% of revenue, indicating limited omnichannel presence beyond the dominant Amazon platform.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for GoPro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for GoPro.
BY REVIEW COUNT
Across 442K ratings on 5 channels, GoPro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 442K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$437.51
Price
$67K
Revenue
$380.34
Price
$37K
Revenue
$439.55
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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