Vivitar

Vivitar Market Overview

I'll verify whether Vivitar or its parent company is publicly traded before writing the overview.Vivitar is owned by Sakar International, which is privately held, so I'll omit any ticker. According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across channels including Office Depot, Best Buy, Amazon, and Newegg, Vivitar's revenue declined 20.5% over the period, with a further 9.6% drop month-over-month in the most recent reading. Vivitar is owned by the privately held Sakar International, Inc., so no public stock ticker applies. Grips Intelligence data shows the brand's average product price rose 14.0% overall to reach $18.32 in its latest month, an increase of 10.9% versus the prior month. Distribution remained highly concentrated, with Office Depot commanding a 50.9% revenue share and Best Buy accounting for 40.0%, together representing roughly 91% of tracked in-store sales. Amazon and Newegg trailed with just 4.5% and 3.7% shares, respectively, underscoring Vivitar's reliance on a narrow set of retail partners.