GRIPS CUSTOMERS & RESEARCH PARTNERS
Vivitar, owned by privately held Sakar International, shows heavily concentrated in-store retail distribution with Office Depot and Best Buy commanding 91.2% of total revenue share during the January-August 2026 period, according to Grips Intelligence data. The brand's average product price stands at $17.22, though pricing declined 6.5% in the most recent month tracked. Revenue has contracted 2.6% overall during the analysis period, with product offerings spanning from budget accessories under $6 to premium camera bundles exceeding $70. Amazon and Newegg represent minimal channels at 4.7% and 2.9% share respectively, indicating Vivitar's reliance on traditional brick-and-mortar retail for consumer reach.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Vivitar on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Vivitar.
BY REVENUE
Vivitar sells 8% online and 92% offline. Online runs through 4 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 6.2K ratings on 4 channels, Vivitar averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 6.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.99
Price
$5.4K
Revenue
$18.99
Price
$3.67K
Revenue
$27.99
Price
$2.38K
Revenue
$29.99
Price
$2.22K
Revenue
$24.99
Price
$1.67K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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