GRIPS CUSTOMERS & RESEARCH PARTNERS
Gilpin, a privately held brand owned by Jed Morris since 2018, generated in-store revenue growth of 1.9% year-to-date from January through August 2026, according to data from Grips Intelligence. The brand maintains a strong presence across two major retailers, with menards.com commanding 63.6% of revenue share compared to lowes.com's 36.4% share. Average product pricing increased 10.6% over the tracking period, reaching $14.96 on average, demonstrating pricing power in the category. Top-performing products on Lowe's reached price points exceeding $60, with the Patterson 6-ft deck rail kit commanding the highest average selling price at $60.28.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Gilpin on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Gilpin.
BY REVENUE
Gilpin sells 5% online and 95% offline. Online runs through 1 channel; offline through 2.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 5.6K ratings on 2 channels, Gilpin averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 5.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.90
Price
$51K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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