GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on data from Grips Intelligence covering in-store performance from January through June 2026 across Menards and Lowe's, Gilpin experienced significant headwinds during the second quarter, with revenue declining 20.9% since the start of the year. Menards.com dominated channel share at 57.3% versus Lowe's 42.7%, though Lowe's featured higher-priced flagship products averaging $39.73 compared to Menards' average of $32.96. Average selling prices fell 5.2% year-to-date to $14.53, indicating potential mix shift toward lower-cost components and fittings. The brand's top-performing products remained concentrated in railing kits and post systems, reflecting consistent demand for deck infrastructure despite overall market softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Gilpin on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Gilpin.
BY REVENUE
Gilpin sells 5% online and 95% offline. Online runs through 1 channel; offline through 2.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 5.9K ratings on 2 channels, Gilpin averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 5.9K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.84
Price
$62K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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