GRIPS CUSTOMERS & RESEARCH PARTNERS
Geocel, owned by The Sherwin-Williams Company (NYSE: SHW), demonstrated strong in-store performance between January and August 2026, with overall revenue growing 37.0% during the period according to data from Grips Intelligence. The brand maintains a dominant position on menards.com, which accounts for 56.5% of revenue share, followed by Amazon at 28.3%, indicating concentrated distribution across major retail partners. Average product pricing decreased 14.4% over the tracked timeframe, settling at $11.59, suggesting a strategic shift toward volume-driven growth despite the declining price trajectory. Most recent monthly data shows continued momentum with 30.4% revenue growth and a 10.6% price decline, reflecting ongoing competitive pressures in the category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Geocel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Geocel.
BY REVENUE
Geocel sells 39% online and 61% offline. Online runs through 2 channels; offline through 2. Online share has moved from 23% in Apr to 31% in Aug.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 53K ratings on 4 channels, Geocel averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.01
Price
$37K
Revenue
$20.01
Price
$35K
Revenue
$20.01
Price
$33K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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