Home/Insights/Brands/GeneracProduct Intelligence - 2026 YTD USA

Generac

100K+

Products Sold, Jan to Aug 2026

700+

# Offline Stores

$1,372.86

Avg. Price

4.6

Avg. Rating

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Generac Market Overview

Generac (NYSE: GNRC) demonstrates strong in-store performance across major home improvement retailers, with Lowe's commanding 62.7% of revenue share and Home Depot capturing 33.3% during the January-August 2026 period, according to Grips Intelligence data. The brand's average product price of $1,304.95 reflects a diverse portfolio spanning both portable and whole-house standby systems, with premium models exceeding $7,700. Recent momentum is particularly notable, with revenue growth accelerating 37.8% in the most recent tracked month and average prices increasing 23.8% during the same period. Amazon represents a minimal 2.5% revenue share, underscoring Generac's reliance on traditional retail channels for market penetration.

Revenue Share by Channel
Data covers Lowe's, Home Depot, Amazon

Generac's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 16% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Generac's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.

Average price

Absolute values in $

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Generac's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Generac on Amazon.

Amazon

Categories by revenue share

Distribution in %

Generac's channels

REVENUE SHARE

Revenue distribution across tracked channels for Generac.

Channels by revenue share

Distribution in %

Generac's customer ratings

BY REVIEW COUNT

Across 237K ratings on 3 channels, Generac averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 237K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Generac

BY REVENUE

Home Depot
Home Depot
#124.000 Watt Air-Cooled Whole House Standby Generator

$6,297.41

Price

$9.2M

Revenue

#218,000 Watt Air-Cooled Whole House Home Standby Generator

$5,359.52

Price

$8.9M

Revenue

#326,000 Watt Air-Cooled Whole House Home Standby Generator

$6,638.39

Price

$8.5M

Revenue

#418,000 Watt Air-Cooled Whole House Home Standby Generator & 200-AMP Transfer Switch

$6,208.08

Price

$8M

Revenue

#514,000 Watt Air-Cooled Whole House Home Standby Generator

$4,509.79

Price

$3.43M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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