GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll first verify whether Firman is publicly traded before writing the overview.Firman is privately held as a subsidiary of a Chinese state-owned parent, so I'll omit any ticker. According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Lowe's and Home Depot, Firman posted strong momentum with overall revenue growing 103.4% during the tracked period. Sales are heavily concentrated at Lowe's, which accounted for 85.6% of revenue share, while Home Depot contributed the remaining 14.2%. The brand's average product price climbed to $638.17, reflecting a 27.9% increase across the period. Notably, Firman's most recent monthly average price reached $660.38, a sharp 78.3% jump month-over-month, underscoring a clear shift toward higher-priced positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 103% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Firman on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Firman.
BY REVENUE
Firman sells 25% online and 75% offline. Online runs through 2 channels; offline through 1. Online share has moved from 13% in Feb to 32% in Jun.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 18K ratings on 2 channels, Firman averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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