G-DRIVE

G-DRIVE Market Overview

I'll verify whether G-DRIVE (a brand owned by Western Digital) is publicly traded before writing the overview.<cite index="2-3,2-4">According to Grips Intelligence in-store data, G-DRIVE is a brand relaunched by Western Digital (NASDAQ: WDC), replacing the former SanDisk Professional branding across its creator storage lineup.</cite> Between January 1 and June 30, 2026, tracking the Best Buy channel, G-DRIVE's offline revenue declined 60.7% overall across the period, underscoring notable softness in sell-through. In the most recent quarter (April 1 to June 30, 2026), the downturn continued, with revenue falling an additional 32.9% versus the prior month per Grips Intelligence. In contrast, the brand's average selling price moved sharply higher, climbing 53.7% over the period and reaching $319.99 after a 37.3% month-over-month jump. This pricing strength against a backdrop of declining revenue suggests a mix shift toward higher-priced offerings, even as unit demand contracted.