GRIPS CUSTOMERS & RESEARCH PARTNERS
Brother, owned by Brother Industries, Ltd. (Tokyo Stock Exchange: 6448), demonstrated solid in-store and online performance from January to August 2026, with revenue growth of 9.3% over the period and an average product price of $107.83 according to Grips Intelligence. Amazon dominates the brand's revenue share at 67.5%, followed by Office Depot at 25.6%, while Best Buy, Newegg, and Lowe's collectively represent less than 6% of sales. The product portfolio spans a diverse range with prices from under $25 to nearly $13,000, indicating strong positioning across both consumer and enterprise segments. Recent monthly performance showed modest growth of 0.5%, with average prices holding relatively stable at $108.64, suggesting consistent market positioning through the latest tracked period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Brother on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Brother.
BY REVENUE
Brother sells 70% online and 30% offline. Online runs through 4 channels; offline through 2.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 3.5M ratings on 5 channels, Brother averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.72
Price
$57K
Revenue
$565.05
Price
$46K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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