GRIPS CUSTOMERS & RESEARCH PARTNERS
Scotchgard, owned by 3M Company (NYSE: MMM), shows strong in-store dominance with Amazon capturing 89.2% of online revenue share during the January-August 2026 period tracked by Grips Intelligence. The brand maintains a stable average product price of $17.45, though overall revenue declined 7.3% during the analysis window, reflecting challenging market conditions. Secondary channels like Lowe's and Menards represent only 10.2% of total revenue combined, indicating limited multi-channel penetration in the retail space. Top-performing products span various pack sizes and formulations, with prices ranging from $9.63 to $37.00, suggesting diverse consumer segments and use cases. The brand's concentrated revenue model presents both an opportunity for growth through channel diversification and a vulnerability to Amazon platform fluctuations.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Scotchgard on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Scotchgard.
BY REVENUE
Scotchgard sells 91% online and 9% offline. Online runs through 2 channels; offline through 3. Online share has moved from 10% in Apr to 93% in Aug.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 1.05M ratings on 3 channels, Scotchgard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.05M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.07
Price
$841K
Revenue
$23.80
Price
$604K
Revenue
$37.00
Price
$462K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
