GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on the data provided by Grips Intelligence for January through June 2026, Flame King demonstrated a significant performance decline during the second quarter, with in-store revenue dropping 23.8% month-over-month and overall revenue declining 11.4% since the beginning of the year. Amazon led the brand's offline retail channel mix with a commanding 39.3% revenue share, followed by Ace Hardware at 28.2%, Home Depot at 20.0%, and Lowe's at 12.5%. Average product pricing declined 8.1% over the period to $61.62, reflecting ongoing margin pressure and potential competitive dynamics within the retail landscape. The data reveals a consolidation risk as market headwinds have compressed both volume and pricing performance across major retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Flame King on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flame King.
BY REVENUE
Flame King sells 72% online and 28% offline. Online runs through 3 channels; offline through 1.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 659K ratings on 4 channels, Flame King averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 659K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.89
Price
$761K
Revenue
$178.31
Price
$460K
Revenue
$137.36
Price
$282K
Revenue
$76.86
Price
$269K
Revenue
$40.08
Price
$256K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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