GRIPS CUSTOMERS & RESEARCH PARTNERS
ECO FLO demonstrated exceptional in-store momentum during H1 2026 (January-June), according to data from Grips Intelligence covering Lowe's, Home Depot, and Ace Hardware. The brand experienced accelerating growth with revenue surging 146.3% since the beginning of the year, with particularly strong expansion into Lowe's where it captured 57.1% of its retail revenue share. Product pricing strengthened significantly, climbing 27.7% year-to-date with average in-store prices reaching $149.91, reflecting a successful premium positioning strategy. Top-performing SKUs at Home Depot achieved price points exceeding $250 per unit, indicating strong consumer willingness to pay for higher-end models.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 146% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for ECO FLO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ECO FLO.
BY REVENUE
ECO FLO sells 95% online and 5% offline. Online runs through 2 channels; offline through 1. Online share has moved from 77% in Feb to 99% in Jun.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 3.86K ratings on 3 channels, ECO FLO averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 3.86K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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