GRIPS CUSTOMERS & RESEARCH PARTNERS
Duracell, owned by Berkshire Hathaway (NYSE: BRK.B), generated revenue growth of 6.0% during the first eight months of 2026 according to in-store data tracked by Grips Intelligence. Amazon dominates the channel landscape with 58.6% of revenue share, followed distantly by Ace Hardware at 25.5%, indicating a heavy concentration in e-commerce distribution. The brand maintained an average product price of $14.36 across the period, with prices increasing 1.0% overall despite a slight 0.2% dip in the most recent month. Most recently, revenue grew 1.0% month-over-month, suggesting continued momentum heading into the latter half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Duracell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Duracell.
BY REVENUE
Duracell sells 56% online and 44% offline. Online runs through 1 channel; offline through 4.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 12M ratings on 5 channels, Duracell averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.99
Price
$1.52M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
