GRIPS CUSTOMERS & RESEARCH PARTNERS
Duracell, a wholly-owned subsidiary of Berkshire Hathaway (NYSE: BRK.B), demonstrated notable in-store revenue volatility during the first half of 2026, according to data from Grips Intelligence. From January to June 2026, Amazon dominated Duracell's retail channel performance with a commanding 60% revenue share, followed by Ace Hardware at 25.9%, underscoring the brand's heavy reliance on e-commerce and specialty retail. The average product price of $14.52 reflected pricing consistency across channels, though most recent revenue trends showed a concerning 10.2% month-over-month decline, signaling potential market headwinds. Notably, Menards, Lowe's, and Office Depot collectively accounted for less than 14% of revenue share despite their scale, highlighting significant market penetration opportunities in traditional home improvement retail.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Duracell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Duracell.
BY REVENUE
Duracell sells 61% online and 39% offline. Online runs through 1 channel; offline through 4.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 18M ratings on 5 channels, Duracell averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.99
Price
$1.51M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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