GRIPS CUSTOMERS & RESEARCH PARTNERS
Masterplug demonstrated significant in-store channel concentration, with Amazon commanding 62.7% of revenue share during the first half of 2026, according to data from Grips Intelligence, while home improvement retailers Home Depot and Lowe's collectively accounted for 36.1% of offline sales through their e-commerce channels. The brand faced notable headwinds in Q2 2026, with revenue declining 42.3% month-over-month amid shifting consumer demand patterns. Despite the sales pressure, average product pricing increased 38.3% in the final tracked month, reflecting potential inventory correction or strategic price adjustments (LSE: LUCE). The performance data tracked across online and in-store retail channels from January through June 2026 reveals a business navigating significant volatility in the portable power category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Masterplug on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Masterplug.
BY REVIEW COUNT
Across 61K ratings on 4 channels, Masterplug averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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