GRIPS CUSTOMERS & RESEARCH PARTNERS
Masterplug, owned by Luceco plc (LSE: LUCE), generated an average product price of $75.58 across in-store and online channels from January to August 2026, according to Grips Intelligence data. Amazon dominated the brand's revenue share at 60%, followed by Home Depot at 32.3% and Lowe's at 7.1% year-to-date. The brand experienced notable momentum in the most recent quarter, with revenue growing 17.3% month-over-month and average prices increasing 18.4% in the same period. Overall performance across the tracked period showed 13.8% revenue growth, though average prices declined 16.3% since the beginning of the year, indicating a shift toward higher sales volume at lower price points. This pricing dynamic suggests Masterplug is balancing promotional activity with margin optimization across its primary retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Masterplug on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Masterplug.
BY REVIEW COUNT
Across 41K ratings on 3 channels, Masterplug averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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